Green Planet
Responsive website
Embedded Files
The Product
The green planet is an initiative to make our planet green and support our local farmers. This website promises to deliver the best quality of plants at a fair rate. You can choose a wide range of plants, such as flowering, Indoor, and Outdoor plants. Here, you can also donate plants, and make a step ahead towards making our planet green.
The problem
Nurseries are not widely available and the price range of plants is usually higher when compared to what we buy from local farmers.
The goal
Design a website, where users can get plants of their choice at their doorstep at a fair price and we can support our local farmers as well.
My role
UX Designer designing the app
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Understanding the user
User research
Personas and problem statements
Pain points
User research
User research was conducted with 21 people, men and women aged 22 to 56 from different backgrounds, and the question asked was:
Have you ever planted a tree?
If yes, did you face any problems?
If not, why?
Personas
Problem Statement:
Mr Narendra is a Bureau Chief at a news agency. He wants plants to be delivered to his doorstep at a fair price because nurseries are located in a far-flung area
Problem Statement:
Vishal Mishra is a youth leader, and he wants recognition in return for his noble cause of donating/planting trees
The pain points discovered were:
Accessibility
The stores to sell plants (Nurseries) are not widely available.
Price
The cost of plants in nurseries is usually expensive.
Lack of motivation in Donation
Donors usually do not find any motivation to donate plants.
Ideation
Considering all the points, I used How Might We technique to solve the user problems, and the following statements were derived:
The problem: Accessibility and price
How might we contact wholesalers to reduce the cost of plants
How might we deliver locally (within the state) to reduce the delivery cost
How might we contact local farmers to get the plants at a fair price
Final solution:
How might we contact local farmers and deliver locally (within the state)
The problem: Lack of motivation in donation
How might we reward the donors with appreciation certificates, medals, etc.
How might we feature name, image and plants donated on our website/app homepage
Final solution:
How might we motivate the donors by rewarding them with appreciation certificates, medals, getting featured on our website/app, etc based upon plants they donate.
Starting the design
Paper wireframes
Digital Wireframes
Sitemap
Low-fidelity prototype
Planning the app
Taking the time to draft iterations of each screen of the app on paper for both web and mobile ensured that the elements that made it to digital wireframes would be well suited to address pain points.
Home Page
Product
Donate Page
Cart
Digital Wireframes
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
Prioritizing useful visual element placement on the home page was a key part of my strategy.
High Fidelity Prototypes (Mockups)
Now, here comes the most interesting part. Adding colours, animations, illustrations, images, and micro-interactions by taking accessibility into consideration.
Major Screens
Buying a plant
Donating plants
Google Sites
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